Privacy Policy

1. Introduction

Welcome to Myshinei, a brand operated by Guangzhou Furong Department Store Co., Ltd. (“Company,” “we,” “us,” or “our”).

We value your privacy and take reasonable steps to handle personal information responsibly. This Privacy Policy describes how information may be collected, used, stored, and shared when you browse our website, place an order, or communicate with us.

By accessing or using our website, you acknowledge that you have had the opportunity to review this Privacy Policy. Where applicable law requires consent for particular data-processing activities, we will seek that consent as required.

Company Information

Brand Name: Myshinei

Company Name: Guangzhou Furong Department Store Co., Ltd.

Business Address: Room 209, Building 2, No. 10, Zhicun Industrial 2nd Road, Dashi Street, Panyu District, Guangzhou

Customer Support Email: service@myshinei.com

Telephone: 020-34781117

2. Categories of Information We Collect

The information we handle depends on how you use our website and services.

Information You Submit to Us

We may receive personal information when you place an order, register an account, contact customer support, sign up for communications, or take part in a promotion or survey.

Depending on the interaction, this information may include:

• Name and contact details

• Email address and telephone number

• Shipping and billing addresses

• Order history and purchase details

• Payment-related information needed to process transactions

• Messages and other information you provide to our support team

Payment details may be processed by third-party payment providers, subject to their systems and privacy practices.

Information Collected Through Website Use

When you visit our website, certain technical and activity information may be collected automatically through server logs, cookies, pixels, and comparable technologies.

Examples include:

• IP address and approximate location derived from it

• Browser type and operating system

• Device and connection information

• Pages visited and links selected

• Referring website information

• Browsing, cart, and shopping activity

We may use this information to maintain website operations, identify technical issues, understand how visitors use our store, improve our services, and support relevant marketing activities where permitted.

Information Obtained From Other Sources

We may receive information from service providers and business partners involved in activities such as payment processing, website analytics, marketing, advertising, and order fulfillment.

Such information may help us complete transactions, assess website performance, understand customer interactions, and provide requested services.

Third parties may process information under their own privacy notices and applicable legal requirements.

3. How We Use Personal Information

Subject to applicable law, we may use personal information for purposes including:

• Processing purchases and arranging order fulfillment

• Communicating about orders, payments, and delivery

• Responding to customer questions and requests

• Operating, maintaining, and improving our website

• Evaluating product performance and customer experience

• Measuring marketing and advertising effectiveness

• Detecting suspicious transactions and protecting website security

• Meeting legal, regulatory, and recordkeeping obligations

Where consent or another specific legal basis is required, we will handle the relevant processing in accordance with applicable requirements.

4. Analytics and Advertising Technologies

We may work with analytics providers and advertising partners to understand how visitors interact with our website and to evaluate the effectiveness of promotional campaigns.

These services may use cookies, tracking pixels, web beacons, or similar technologies to collect information about website visits and interactions.

The information may be used to generate usage reports, measure advertising results, or support personalized advertising where permitted.

Third-party providers may independently determine how they handle information collected through their services. Please review their respective privacy notices for additional details.

5. Cookies and Similar Technologies

Cookies are small files stored on your device that can help a website remember information and perform certain functions.

Depending on how our website is configured, we may use the following types of cookies:

Essential Cookies

These support necessary website features, such as shopping cart functions, checkout operations, and security.

Analytics Cookies

These help us understand visitor activity and assess website performance.

Preference Cookies

These may remember settings or choices to make future visits more convenient.

Advertising Cookies

These may help measure campaigns or support more relevant advertising, subject to applicable consent and opt-out requirements.

You can manage cookies through your browser settings and, where available, our website's cookie preference tools. Restricting certain cookies may affect some website features. Where required by law, non-essential cookies will be handled in accordance with applicable consent requirements.

6. Browser Privacy Signals

Some browsers offer privacy-related signals, including “Do Not Track” and Global Privacy Control (GPC).

Different signals may have different meanings, and the standards for handling them are not identical. We will respond to applicable signals and privacy requests as required by relevant laws.

Where a recognized signal communicates an opt-out preference that we are legally required to honor, we will process it in accordance with the applicable requirements.

7. Advertising Choices

Depending on your location and the services available, you may be able to manage personalized advertising through browser settings, cookie controls, or other privacy tools.

Opting out of personalized advertising does not necessarily eliminate all advertisements. You may still encounter general advertising that is not tailored to your interests.

Any applicable rights to restrict certain data sharing or targeted advertising will be handled in accordance with the laws that apply to you.

8. Sharing Personal Information

We may disclose information to service providers and other recipients when reasonably necessary for purposes described in this policy, such as payment processing, website hosting, analytics, advertising, customer support, and order delivery.

Information may also be disclosed when required by law, in response to valid legal processes, or when necessary to protect our rights, customers, or operations.

We do not describe every third-party service as having identical privacy practices. The information shared and the way it is handled will depend on the relevant service, contractual arrangements, and applicable law.

9. Data Security and Retention

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including order processing, customer support, recordkeeping, dispute resolution, and legal compliance. Retention periods may vary according to the type of information and applicable requirements.

10. Children's Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from children under that age.

If you believe a child has submitted personal information to us, please contact our customer support team. We will review the matter and take appropriate steps as required by applicable law.

Where local law establishes a different age threshold or additional requirements, those requirements will apply.

11. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have rights relating to your personal information. These may include the right to request access, correction, deletion, or a copy of certain information, as well as the right to object to or restrict particular processing activities.

You may also have the right to opt out of certain targeted advertising or personal information sharing.

To make a privacy request, contact us using the details provided below. We may need to verify your identity and will handle the request within the time and manner required by applicable law.

12. Updates to This Policy

We may revise this Privacy Policy to reflect changes in our website, services, business practices, or legal obligations.

When updates are made, the revised version will be published on this page with an updated effective date where appropriate. We encourage you to review the policy periodically.

13. Contact Us

If you have questions about this Privacy Policy, our information-handling practices, or your privacy rights, please contact us:

Brand Name: Myshinei

Company Name: Guangzhou Furong Department Store Co., Ltd.

Customer Support Email: service@myshinei.com

Telephone: 020-34781117

Business Address: Room 209, Building 2, No. 10, Zhicun Industrial 2nd Road, Dashi Street, Panyu District, Guangzhou

We will review privacy-related inquiries and respond in accordance with applicable requirements.